Get it done! Workshop
Write Your Website Content
If you want to get your website launched and have been stalled by the challenge of developing good web content – join this workshop and get it DONE!
Whether you are starting a website from scratch, developing content to reflect your evolving business model or simply need to improve your existing website to achieve the desired results, this workshop is for you.
Three-Session Intensive Workshop:
September 2017:
Thursday, Sept 7, 6:00-9:00pm
Saturday, Sept 9, 10:00-6:00pm
Saturday, Sept 16, 10:00-6:00pm
October 2017:
Thursday, Oct 12, 6:00-9:00pm
Saturday, Oct 14, 10:00-6:00pm
Saturday, Oct 21, 10:00-6:00pm
$595 per person
$200 for additional team member(s) working on the same website
Save $150!
$449 earlybird registration
register by Aug 10 (for Sept session)
register by Sept 15 (for Oct session)
Registration limited to 8 people per session to allow for individualized attention and feedback.
Register now. Pay later, after initial consultation.
Web design has gotten much easier with WordPress, Wix, SquareSpace and others – but creating good content remains a struggle. By the end of this workshop, you will walk out ready to post an amazing website!
In this workshop, you will learn proven tactics for creating engaging, user-friendly web content. You will apply these principles using proven frameworks, guided exercises, peer review and one-on-one feedback from a marketing pro to create compelling content that drives results.
TOPICS
- How people use the web, and what it means for how you write your copy
- Developing clearly defined objectives
- Identifying and segmenting the users of your website
- Organizing your website content and developing a logical sitemap
- User experience (usability) and formatting best practices
- Writing copy that is clear, compelling and resonates with your target audience(s)
- Refining content for search engine optimization (SEO)
- Incorporating images and multimedia
- Web platforms for building your website
- Utilizing analytics to continue improving your website performance
Once you have your content written, you will be ready to build your website! If you want assistance building your website in WordPress, consider our next Get it Done!: Build Your Website workshop.
Facilitator Tracy Gorman has more 15 years professional experience in digital marketing. She has helped small businesses, nonprofits and Fortune 500 companies improve their website performance, acquire and retain customers, improve conversion rates, and increase revenue by focusing on user-experience; that is, creating audience-focused online experiences that meet the needs and wants of their web-users and customers.