Website Design

A positive user experience is the goal of every website we design.

With more than 15 years creating online customer experiences, we understand how people think and use websites and employ web design, content strategy and search engine optimization best practices to help you attract, engage and convert visitors to customers.

Our process includes the following steps:

• understanding your business and your goals
• clarifying your target audiences and their needs
• creating a sitemap and content outline based on audience needs and your goals
• reviewing content for usability and search engine optimization
• creating a web design that reflects your unique value proposition and tone

 

Clarifying your audiences and their needs is key to defining website functionality and your content flow/sitemap.

Creating "personas" is an extremely useful strategy to help identify your target audiences and their needs.

There will probably be multiple types of people that visit your website (prospects, customers, media, referral partners, and others), so it is often helpful to identify the key target audiences and create user personas for each.

We will guide you through an exercise will help you clarify your target audiences, understand their objectives, and determine what information and functionality they need from your website.

 

Your website needs to be mobile-friendly.

All our website are designed to be mobile-responsive, meaning the site will adapt to the screen size of the device people use to visit your site.

Today, users expect websites to be mobile-friendly. In addition, Google ranks mobile-friendly sites higher in search results and responsive design is Google’s preferred web design method.