Content Strategy & Copywriting
Ensuring you have useful and compelling content that is well structured, easily found and compels action is vital to improving the user experience of a website, as well as acquiring and engaging customers.
Our Approach
Content strategy focuses on the planning, creation, delivery, and governance of content. Content includes written words, as well as any images, videos and other multimedia content, that communicate information and impacts the audience's experience on your site.
When developing content for your website or other communications, we focus on your target audience (the users), why they choose to visit your website, what information they need or the objective they are hoping to accomplish, as well as your unique value proposition and personality – how you want people to feel about your products/services and about your brand.