Get it done! Workshop

For those without prior design experience, building a fully functional website for the first time can be overwhelming. An understanding of the basic principles and tools of WordPress and web design can go a long way. In this course, you will learn by doing. You will have an experienced designer on-hand to help solve problems along the way to get your website LIVE.

Today, getting a website up and running quickly is easier than ever before. In this workshop, we will help you build your website using WordPress, the worlds most popular Content Management System (CMS). One of the reasons WordPress is so popular, is that it is so easy to use.

WordPress is also extremely powerful and has loads of sophisticated and advanced features. There are thousands of add-on products (called “plugins”) that are available, many for free, that add additional features and functionality to your website. Of course, the vastness of the options available can also be overwhelming! Valuable lessons often come from experience, and it’s from this experience that we will show you how to approach building your website in a way that makes sense and help you choose the plugins that will best meet your needs. This workshop will give to practical hands on experience configuring WordPress and selected plugins for your specific needs.

The actual hands on experience you gain will allow you to confidently undertake your ongoing website management yourself so you won’t need to hire developers or pay someone else every time you want to update your site.

TOPICS

• How people use the web, and what it means for your layout, content, navigation and links

• Learn the basics of web design best practice

• Choosing a web host and secure your domain name

• Set up your WordPress account and customize your dashboard

• Customize your site with your logo and site name.

• Install and customize a theme that meets your needs and is responsive (looks good on phones and any device)

• Set styles (fonts, colors, etc) for your content to reflect your vision and tone

• Understand the difference between posts and pages

• Learn how to upload media content to the library (images and videos)

• Create posts and/or pages using your content and images

• Learn how to create different types of links and content modules

• Install useful plugins for contact forms, email subscription forms, and more.

• Create menus and page structures

• Create contact forms

• Integrate social media and Google Analytics

Note:
Please have most or all of your content written and images selected before the workshop. In addition, if you want to integrate your social media presence (Twitter, Facebook, Youtube, Instagram), please have all these accounts set up before the course. If you need assistance with creating content, you may benefit from our Get it Done: Write your Web Content Workshop.

Facilitator Tracy Gorman has more 15 years professional experience in digital marketing. She has helped small businesses, nonprofits and Fortune 500 companies improve their website performance, acquire and retain customers, improve conversion rates, and increase revenue by focusing on user-experience; that is, creating audience-focused online experiences that meet the needs and wants of their web-users and customers.