Email Marketing

Good email content deepens your relationship with your audience through effective subject line writing (which get your messages opened); your distinctive voice (which gets your messages read); and delivering quality content your prospect appreciates and will share with others (which inspires referrals and word-of-mouth).

You know your business and your customers - we can help you with your email marketing strategy and implementation.

Ways we can support your email marketing strategy:

• Create an email marketing strategy designed to reach your target audience.
• Select an email marketing platform.
• Import your existing contacts from a file or another service.
• Segment your contacts by their contact data, campaign interactions, lapsed customers, specific interests, location, and more.
• Add an email subscription form to your website.
• Create custom, mobile-responsive email templates that align with your brand and your website. (Mobile-responsive templates ensure your subscribers can see your email on any device.)
• Create targeted campaigns and automate helpful product follow-ups by integrating your email management platform with your ecommerce platform.
• Provide reporting and/or recommendations by monitoring campaign interactions, opens, clicks, survey responses and more.

Email marketing is amazingly cost-effective.

According to the Direct Marketing Association, email marketing offers an outstanding 4,300% return on investment ($43 returned for every $1 invested).

Research conducted in 2016 by US SMB Retail Professionals reveals that more than 80% of small- and medium-sized retailers consider email marketing one of the most effective methods of customer acquisition and retention.

The problem for many small business owners is they don’t have time to do it all – run their business, serve and develop relationships with customers, manage employees, manage finances, and effectively market their products and services.

That’s where we can help.